Leibniz University - The research activity

The research activity is carried out in Leibniz University by Faculty and students alike. It is considered one of the most interesting areas of academic life and one which can contribute with new ideas and innovative concepts to the wealth of knowledge shared by this virtual community. As a sample of the research activities of the years 2004 and 2005 you are welcome to read two papers which deal with very different subjects. The first one covers the field of social studies and the Life Long Learning activities. The second one deals with a very specific topic of Marketing applied to non profit organisations such as Museums Grey Power Italia A Centre of Experience for Senior Citizens Brands, licencing & Merchandisings @ musei.it